Saliha Aboobacker, a communications student at Pondicherry University recounts her internship at Yara last year.
Yara | March 20, 2017
When Brandnames Backfire
Why did Tata name their popular little car Tiago? Because it was first named Zica, soon after which a virus named Zika scared the world. Favour Francis writes about what happens when some brandnames backfire.
