Yara's Creative Director and Visualizer find an idea for a Coke print ad in a happy and unexpected place.
Yara | May 28, 2017
The Passion of Appunni Nair
Appunni Nair's work is a statement that brands and products mean anything at all only when they’re part of stories that people tell themselves -- especially their daydreams.
Yara | April 10, 2017
Clients Who Delight Us
The story behind a client who understood quality design
Yara | April 3, 2017
Successful Logo Redesign
Successful modern logos tend to be simpler than their predecessors, easy to read, and sometimes more subtle.
Yara | March 26, 2017
The Boys at the Biennale
Yara's wandering Creative Director was pulled down from a broken concrete slab by offended Biennale staff, who claimed it was a great work of art.
Yara | March 25, 2017
Work Hard. Play Hard.
Saliha Aboobacker, a communications student at Pondicherry University recounts her internship at Yara last year.
Yara | March 20, 2017
When Brandnames Backfire
Why did Tata name their popular little car Tiago? Because it was first named Zica, soon after which a virus named Zika scared the world. Favour Francis writes about what happens when some brandnames backfire.
